IPI reveals new brand identity

The rebranding will emphasise IPI’s clear focus on assisting enterprises.

Enterprise Singapore subsidiary IPI has revealed its new brand identity as Innovation Partner for Impact at the opening of its flagship technology brokerage event TechInnovation 2020.

“The new brand identity aptly reflects IPI’s current positioning, which has evolved from IPI’s role as a leading driver of innovation opportunities for enterprises. It comes after years of growing our global innovation network and successfully expanding our portfolio of services in response to the evolving needs of enterprises in Singapore,” says Wong Lup Wai, chief executive officer of IPI.

IPI has been known to support enterprises in Singapore by matching them with technology partners and global experts to innovate and co-develop new products, services and processes.

Projects such as the Innovation Advisors Programme help SMEs by letting them tap into a pool of Innovation Advisors that are experienced industry professionals who possess strong technology expertise, connections and business acumen to achieve accelerated growth.