Direct marketing giants merge to form Go/React

The single digital agency, Go/React is a combination of two companies - direct marketing consultancy, React, and direct marketing agency, Go Direct!

Go/React have the client base, resources and expertise to meet the rapidly growing needs of a digital marketers in the region.

Offering a full suite of integrated relationship marketing services – from data management and loyalty marketing to web development and life-cycle management – the new digital agency will focus on building and maintaining strategic, results-driven customer relationships for its clients.

On announcing the merger, managing partner of Go/React Paul Hourihane said: “The merger makes sense for our clients and employees as it marks an opportunity for two successful, results-driven organisations to come together and focus on being a leader in providing integrated digital solutions on a regional basis.”

The two ‘digitally native’ agencies, both founded in 2001, have a proven track record with long-term customer relationships that include Polycom, Datacraft, CPF, IKEA and Honda.

On the benefits of the merger, Bryan Tan, client business partner of Go/React, commented “We have been working as strategic partners for four years now, so it made good business sense for us to cement our relationship. Given the alignment of our vision of creating digital marketing solutions that deliver business value and measurable results for our clients, we believe the sum of the whole is greater than its individual parts.”

The new agency will have a head-count of 28 with a team of experienced staff that span creative execution, web-development, data management, strategic planning, data search services, tele-services and customer life-cycle management.