This is a woman’s world: CRIB launches Singapore’s first business and lifestyle incubator for women

Find out what the three key platforms of CRIB are.

Aimed to be a self-sustainable business, CRIB bills itself as Singapore’s first business and lifestyle incubator targeted at women. Founded by Dr. Elaine Kim, Tjin Lee, Mei Chee, and Marilyn Lum, CRIB is a social enterprise which aims to empower and encourage women from all walks of life.

CRIB wants to create successful, responsible and innovative businesses through networking, matchmaking and business incubation – all this while maximising the elusive goal of achieving a fulfilling work-life balance.

The company offers three key platforms to its members. First, CRIB's proprietary ABC Entrepreneur Profile matching tool, developed by co-founder Tjin Lee, helps identify an individual’s entrepreneurial strengths, before pairing them up with potential business ideas and partners. The assessment tool is based upon the belief that every successful founding team comprises of three entrepreneur types: Angel Investors (A), Business Managers (B) and Creatives.

CRIB also offers CRIB Society, which provides a platform of women and entrepreneurs who support, inspire and equip one another through a network of role models and like-minded individuals, as well as specific events and programs where they can gain insights and skills as an entrepreneur. Lastly, the company also offers CRIB Incubator wherein members will enter a one-year incubation program where they will receive invaluable guidance, as well as access to CRIB’s investor and resource network, to maximize their potential for success.

To be able to start the company, the founders have each placed an equal amount of seed capital to fund this social enterprise, to cover startup costs and initial operational expenses.

CRIB gets its revenue from its programmes and services, as well as membership fees from CRIB society members are returned towards operational costs and complementary social causes.