iFly Singapore appoints Cohn & Wolfe as new public relations agency

Lawrence Koh, Founder and Managing Director of iFly Singapore was impressed with Cohn & Wolfe's energy and enthusiasm as well as its ability to seamlessly integrate the social and traditional media platforms into its creative ideas.

iFly Singapore has appointed Cohn & Wolfe as its new Public Relations agency.

After a competitive pitch involving a number of Singapore’s leading agencies, Cohn & Wolfe has been awarded the 16-month contract, starting October 2013, according to an iFly Singapore report.

iFly Singapore, the world’s largest indoor skydiving wind tunnel, confirmed earlier this year by the Guinness World Records, opened its doors on Singapore’s Sentosa Island in May 2011. Since then they have seen over 96,000 visitors, of which more than half were overseas visitors who jumped at the chance to experience an indoor skydive.

Cohn & Wolfe has been tasked to develop iFly Singapore’s publicity campaigns, including school and community engagement through both social and traditional media, with a focus on raising indoor skydiving’s profile both as a leisure activity as well as a sport among Singaporeans.