SPH shops for the advertiser's dollar at 313@Somerset

SPH MediaBoxOffice will be launching a large facade LED screen and an in-mall video wall today in Orchard Road's newest shopping mall, 313@Somerset.

The position of the new facade LED screen means that anyone who is using the pedestrian crossing from across that busy section of Orchard Road will not miss its content. SPH MBO's newest screen will add on to its existing 5 island-wide.

SPH hopes that the prime location of 313@Somerset, set amongst a cluster of malls, hotels, eateries and entertainment options will draw advertisers and marketers hoping to cash in on the human traffic thronging the area daily.

SPH's out-of-home media advertising company also owns and manages total of 588 digital posters and video screens in retail malls, banks and hospital.

Besides the outdoor facade LED screen and in-mall video wall, SPH also offers advertisers the option of static banners next to the screens.

Ms Kathleen Goy, HTC's Marketing Communications Manager, said: "We selected the location because we believe it has an effective reach to our target audience due to the high shopper traffic and its proximity to our retail channels. In particular, we expect the outdoor LED screen to be watched by thousands of people who use the pedestrian crossing directly facing the screen, and many more who are waiting at the bus-stop."

Besides advertisements, the screens will also blare content from The Straits Times RazorTV, SPH Magazines, WOWtv and National Geographic.

On the new partnership, Mr Michael Kenderes, Development Director, 313 Somerset said: "313 Somerset is excited to be in a digital media advertising partnership with SPH MBO. Their state of the art LED screen and video wall will allow us to communicate and entertain our customers and promote our retailers using SPH MBO's experience, innovation and extensive media network."