Resorts World Sentosa targets locals through noncasino loyalty program

For an annual sign-up fee of $150, card members instantly receive packages worth more than $180.

In a release, Resorts World Sentosa announced that it will launch a noncasino loyalty programme to drive repeat visitorship among local residents to the resort and to reinforce its status as a family resort destination by plying card members with perks across its slew of wholesome attractions.

On 1 April 2012, RWS INVITES will offer card members a plethora of perks from its over 60 food outlets, two themed attractions, six hotels and a gamut of entertainment options including exclusive benefits at concerts, special events and even free parking – to further tap into the local segment which forms the bulk of repeat visitorship to the resort.  The loyalty programme is also a way to track the current high volume of repeat visitors, to offer even more personalized service and to thank them for their patronage.

Targeted specifically towards professionals, managers, executives and technicians, RWS expects the S$5-million-programme to further strengthen the Resort’s position as the lifestyle destination of choice for locals and expats living in Singapore.

RWS, which opened January 2010, is expecting to attract 100,000 sign-ups in 2012. It is open only to those residing in Singapore. Expatriates here may also join as card members if they can provide a local mailing address.

For an annual sign-up fee of $150, card members instantly receive either of the following packages
worth more than $180:
- A pair of passes to Universal Studios Singapore with ‘Express’ privileges to five blockbuster attractions;
- A fine-dining experience at L’ Atelier de Joel Robuchon; or
- A 60-minute massage at the world-renowned ESPA.

These welcome gifts kick-start a year packed with gastronomical experiences from kitchen tours to
workshops with celebrity chefs and special menus, as well as pool-side parties, exclusive invitations and
sneak previews to openings, special events and festive celebrations across the 49-hectare resort.

In addition to exclusive events that will include backstage stops and dining with the stars, card members
can also look forward to a specially-dedicated on-premise service lounge at RWS. Here, guests have a
choice of complimentary refreshments and can make dinner reservations or purchase tickets for the
many events at the resort. 

For starters, six special events are already lined up in the coming weekends for new card members. They
include:

1. The first-ever Breakfast with the Stars of Universal Studios Singapore
2. SPLASH pool-side Liquid Buffet at the Hard Rock Hotel Singapore
3. Malaysian Food Street’s All-You-Can-Eat buffet
4. Up-close with Celebrity Chef Sam Leong
5. Michelin-Star Dining at L’Atelier de Joel Robuchon
6. Wine Pairing Dinner at Osia restaurant