Marina Bay Sands offers pre-registration for Premier Advantage program

Singapore’s newest destination offers unparalleled lifestyle and entertainment loyalty program.

Starting 19 April Marina Bay Sands invites the public to pre-register for its Premier Advantage loyalty program on its website. The first-of-its-kind Premier Advantage program will enable local Singaporean and international guests to enjoy exclusive destination-wide privileges after it opens on April 27.

The Premier Advantage program allows guests to earn points while staying in Marina Bay Sands Hotel, dining in various restaurants at the destination and enjoying the casino along with a host of other entertainment venues. Guests can accumulate points which will allow them to advance their status and enjoy the benefits and privileges that accompany that increased status at one of the world’s finest business, leisure and entertainment destinations.

“Marina Bay Sands is about providing once-in-a-lifetime experiences to our guests. Our Premier Advantage program does just this as it is the first of its kind in Asia. Our program offers multiple experiences in one single program. In addition to dining at top celebrity chef restaurants, shopping at Asia’s best mall and enjoying expansive views over Singapore from our Sands SkyPark, our Premier Advantage program will reward our guests with an enhanced overall experience. We want our guests from around the world to enjoy every aspect of this amazing destination by returning again and again,” said Thomas Arasi, President and CEO of Marina Bay Sands.

This next generation lifestyle program will offer four Premier Advantage tiers – Premier, Premier Gold, Premier Platinum and Premier Diamond. Points accumulated at participating outlets contribute towards determining the membership tier for each guest. Each consecutive tier will offer more privileges with additional benefits announced on an ongoing basis. Interested guests can go to www.marinabaysands.com and sign up even before their first visit to Marina Bay Sands.

On April 27, 2010, Marina Bay Sands will open its first phase with 963 out of 2,560 hotel rooms, a portion of its shopping mall, restaurants and the Sands Expo and Convention Center, celebrity chef restaurants, the event plaza and the casino. The rest of the hotel rooms and suites, the Sands SkyPark and additional shops will be available as part of the Grand Opening on June 23. The museum, theaters and the remainder of the shops will open towards the end of the year.