iflix shuts down Singapore digital team

It said an office in Singapore didn't make "long term sense" as the rest of its operations are in Kuala Lumpur.

Streaming giant iflix is closing down its digital team in Singapore and returning it to Kuala Lumpur to "centralise all marketing operations in one office," a spokesperson told Singapore Business Review.

The office in Kuala Lumpur will serve as iflix's global HQ under a newly appointed chief marketing officer, Johan Buse, who is based in Kuala Lumpur. Buse was the chief commercial officer for Qatar telco Ooredoo.

"Most businesses benefit from having a Head of Marketing or CMO to manage it's marketing operations across the business, especially when the business is so diverse and extensive as ours is both from a geographic and customer/business segmentation outlook. Johan is the best candidate for that role," the spokesperson added.

The move will also "maximise departmental efficiency, cooperation and communication. Upon evaluation it didn't make long term sense to keep one part of the global marketing team in Singapore when the rest of the department is in KL," she added.

When asked what will happen to the team members in Singapore, she responded, "We are currently in discussion with team members who are considering relocating as a part of the shift."