Yummi partners with Chinese cinema chain to spur digital access to movies

From its new mobile app, WeDong.

Singapore-based Yummi Media Group (Yummi), a digital media company specialising in the creation of premium interactive content for second screen engagement, has announced an exclusive licensing and partnership agreement with Wanda cinema chain in China, to enable the country’s growing number of cinema-goers to access movies and interactive content from its new mobile app, WeDong.

Known as ‘cinime’ outside of China, the app uses Yummi’s proprietary platform, PHONIX, which enables audiences to use their smartphones to interact and engage with content on the big screen without the need for a cellular or wi-fi connection. Much of the US$ 40 million funding has gone into developing the PHONIX platform which is being rolled out globally by the company.

To date some US$40 million has been invested in the development of Yummi with funding from PT Tan, the Chairman of Falcon Energy Group, a Singapore listed oil-field company.