Singaporeans drive BMW cars

A total of 2, 647 BMW vehicles were registered in LTA by June.

According to a release, BMW Group Asia has continued its lead as the top premium car brand and overall automotive brand in Singapore with a total of 2,647 vehicles registered (based on LTA figures for New Registration of Cars by Make, June 2012).

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The popular BMW 5 Series executive sedan has been key to this great success as it continues to be the top selling BMW model for year-to-date in 2012. The recently introduced BMW ActiveHybrid 5 is expected to give this interest a further boost, while its high-performing rendition; the BMW M5 has also been performing impressively with more than 50 units already sold since its launch in January. The new BMW 3 Series has also by far contributed notably to this result, alongside the evergreen flagship BMW 7 Series limousine.

MINI has also been performing well in Singapore in the same period with a total of 150 vehicles registered (based on LTA figures for New Registration of Cars by Make, June 2012).

The remaining half of 2012 is slated for the arrival of more exciting products, as BMW embarks on the second phase of the BMW EfficientDynamics strategy of introducing ActiveHybrid models, after the initial stage of optimizing the performance and efficiency of its existing fleet. Both the BMW ActiveHybrid 3 and ActiveHybrid 7 are set to arrive after the successful introduction of the BMW ActiveHybrid 5.

The MINI Clubvan, the world’s only premium model in the small car-based van segment, is also slated to arrive later this year. Targeting the discerning, trend-conscious commercial vehicle users, the MINI Clubvan offers a versatile choice both for up-market commercial applications and for non-mainstream leisure and lifestyle use.