Club Med ditches Touch Communications and reappoints WOM as its PR agency

After losing the Club Med account to TOUCH Communications for five months, WOM rehired from May 1.

WOM had previously worked on the Club Med Singapore account for 1 and a half years from 1st May 2009 – 31 Oct 2010, after which TOUCH Communications was appointed on the account from Nov 2010 – Apr 2011.

The agency is tasked to handle all media and publicity responsibilities, including crafting communication messages, oversee media launches and media familiarisation trips to Club Med resorts all over the world.

Ms Sandy Wee, Sales and Marketing Manager of Club Med Singapore said, "The WOM team has fully demonstrated that they are the ideal PR partner for Club Med Singapore to help us achieve our media and marketing goals in the next 12 months. We are confident that their proven track record in engaging the myriad of lifestyle and travel media, strengths in strategic and tactical planning as well as high standards of professionalism will put us in good stead for new initiatives and campaign launches.”