H&M to open second outlet at ION Orchard

Victoria’s Secret, Vince Camuto, Carven, A. Lange & Sohne and Crate & Barrel also had their lines revamped.

In a release, headlining the refreshed retail portfolio at ION Orchard are Hennes & Mauritz (H&M), Victoria’s Secret, Vince Camuto, Carven, A. Lange & Sohne and Crate & Barrel. H&M’s recent launch in Singapore took the nation by storm and by the end of 2012 the Swedish brand will be opening its second outlet at ION Orchard. At a sprawling 20,000 sq ft, the duplex store will span across Basements 2 and 3 of ION Orchard, bringing fans greater access to the hottest fashion and outstanding quality at affordable prices.

Victoria’s Secret Beauty and Accessories will join the stable of brands Singapore has long hankered for, enhancing its visibility at Orchard Road. Victoria’s Secret Beauty & Accessories in Singapore will open its doors this October at Basement 2 of ION Orchard, bringing a wide assortment of their best-selling Victoria's Secret beauty products as well as an exclusive collection of Victoria's Secret brand accessories including cosmetic cases, travel & business collection, small leather goods, bags and totes to millions of shoppers along Singapore’s premier shopping precinct.

Also soon to be unveiled at Basement 2 of ION Orchard will be American fashion footwear brand Vince Camuto. From sky-high stilettos to chic ballerina flats, Vince Camuto’s stylish selections, which have adorned the feet of many modern women in America, has been increasingly expanding its footprints to Asia, and this year, Singapore.

Adding a Parisian edge of fashion design is Carven, which will be unveiling its first standalone store in Singapore at ION Orchard this September. Located at Level 3 of the mall, Carven’s legacy of Haute Couture lives on today with a fresh contemporary spin seen in its line of women’s ready-to-wear, accessory and shoe collections designed by Carven Creative Director, Guillaume Henry. The Parisian elegance is palpable throughout the store’s concept as well, presenting refined furniture against minimalistic white mosaic tiles.

Discerning shoppers will be further thrilled that a Southeast Asia flagship A. Lange & Sohne standalone boutique will be available in Singapore on Level 2 of ION Orchard in November 2012. The acclaimed German heritage maison originated in 1845 will be bringing in its exquisite collection of fine watchmaking, all of which are produced in house with refined detailing such as hand engraved balance cock, beautifully crafted polishing techniques and the usage of refined “German silver” delicately cased in gold or platinum. The A. Lange & Sohne movement, among the finest in the world, will join ION Orchard’s hallmark selection of luxury timepieces, including Patek Philippe and more.