When love bites: Local startup creates ‘private space’ for couples online

Love is just a click away as here comes a Facebook-like app for couples.

Lovebyte, a Singapore startup which started operation in April 2011, aims to help couples to keep their relationship strong (and possibly improve them) by creating an avenue for them to spend more quality time together even when apart.

According to co-founder Amelia Chen,  LoveByte is designed to enrich the relationship between couples by creating a private space for both of them to easily communicate, share and store memories. It also encourages couples to spend more time together offline by recommending interesting date ideas and things to do.

“In simple terms, LoveByte is like a Facebook for couples,” she said while noting that In the iPhone App Store, Lovebyte was ranked #1 in Lifestyle category on National Day in Singapore and also ranked as one of the Top 25 apps in Singapore.

“Within a month, we’ve accumulated 20,000 downloads for the app. To us, it is an indication that people love the idea. So far, users have given feedback and they find value and meaning in the app. The element of surprise when scratching off the scratchcard to reveal a date is exciting, and receiving sweet notes from their loved one instantly makes their day. The app even counts the number of days they have been together as a couple,” she added.

Chen said that the app is compatible with iPhone, iPod touch, and iPad. The management is currently working towards releasing the Android version soon.

Company Profile:

Name of the company: LoveByte Pte Ltd
Founder/Founders: Steve Sng, Amelia Chen
Website: https://lovebyte.us
Target Fund: Currently SGD300K
Source of fund: Venture capitals, government grant, angel investors
Start of operation: April 2011

The Team: Ang Hee, Amelia Chen, Steve Sng, Ng Mingjie

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