National Instruments appoints Victor Mieres as Vice President

Mr Mieres will take charge of Emerging Markets, Asia and the Rest of the World.

National Instruments announces the promotion of Victor Mieres to vice president of emerging markets for Asia/RoW. Mieres, who recently relocated to Singapore, will use his 24 years of experience and innovative business practices with NI to lead this high-growth region, which contains immensely diverse, complex markets.

Mieres developed a strong track record of international business experience and success. He spent the majority of his career at National Instruments establishing many of the company’s business operations outside of the United States, including Greater China, Korea, Eastern Europe, Brazil, India and Russia. His strong expertise in largely untapped international growth markets helps grow those areas into successful, aligned business operations. In his new role, Mieres will capitalize on the region’s existing success and lead it to help create an organization that can best scale to meet the company’s long-term opportunities.

Over the past several years, National Instruments has invested in the emerging markets for Asia/RoW by expanding its manufacturing, sales and R&D operations to the area. These operations better incorporate design needs of local customers, optimize product delivery and provide better customer support. Mieres’ relocation to Singapore further compliments the company’s investments by broadening its talented regional management team.

Mieres will also continue to expand the Planet NI program designed to empower engineers in emerging countries to achieve sustainable prosperity by providing them with increased access to NI technology. The program involves a wide range of support activities, including technical consulting, reduced pricing on NI tools, access to world-class training and technical support. Under Mieres’ leadership, the Planet NI program has grown to more than 20 countries worldwide in only four years, according to a National Instruments report.

“Victor’s dedication of his expertise and focus to the emerging markets in Asia/RoW will drive continued growth for National Instruments and greater success for our customers in that region,” said Pete Zogas, senior vice president of sales and marketing at National Instruments. “I am confident he will use his extensive experience, including his groundbreaking work with Planet NI, to deliver results.”