Kenshoo APAC appoints Kotaro Haruta as Vice President

Mr. Haruta will lead sales expansion within Asia Pacific region.

Kenshoo, a global leader in digital marketing software, today announced the appointment of Kotaro Haruta as Vice President of Sales of Kenshoo's Asia Pacific (APAC).

In his new role, Mr. Haruta will lead all aspects of sales at Kenshoo as the company continues its rapid global expansion within the Asia Pacific (APAC) region. Key areas of responsibility for Mr. Haruta will include identifying strategic growth opportunities, sales leadership and ensuring commercial successes in the area of Search and Social.

Mr. Haruta brings a wealth of online marketing experience to Kenshoo. Previously he worked at X-Listing, the third largest paid search platform in Japan, where he was director of business development and product management. Mr. Haruta was in charge of creating company business strategies and he has established new revenue streams via utilizing search data for marketing optimization, including attribution management and other ad technologies. Prior to X-Listing, Mr. Haruta managed the search marketing platform for Yahoo!/Overture Japan, as a product manager, where he also headed up the launch of 'Panama', Yahoo! Search Marketing's new pay per click platform and he also introduced Overture's API program to the Japanese market. Mr. Haruta worked with agencies and tool providers to launch their own bidding/optimization tools. At the same time, he also implemented customized API solutions to agencies and advertisers directly. Throughout those business experiences, Mr.Haruta has been recognized as one of the most experienced search marketer and expert for new advertising technologies in Japan. Prior to that Mr. Haruta worked at iREP, one of the largest agencies in Japan.