DWA appoints Pippa Hollebone as APAC regional business director

Ms Pippa Hollebone will oversee team development, regional strategy and new service initiatives.

In a release, DWA announced changes to its APAC team which will enable the communications agency to capitalize on growing demand, as technology brands from all over the world seek to increase their marketing activity in the region.

Pippa Hollebone has been promoted to regional business director, APAC and will oversee team development, regional strategy and new service initiatives across all APAC offices including the key markets of ANZ and China. In addition, John Massey, regional managing bdirector, APAC, has moved to Singapore from where he will spearhead DWA’s move into the Chinese market.

Both Hollebone and Massey have a long track record of working for DWA. Hollebone started with the agency’s London office more than eight years ago and has since launched the company’s operations in both Sydney and Singapore, where she was responsible for recruitment and training for all the media teams in the region. Massey has been with DWA for more than five years, and has headed up the launches of the agency’s Auckland, New Delhi and Bangalore offices.

“We have seen tremendous demand across APAC over the last few years and I am excited to move into a more regional role to assist in driving this continued growth. It will be my role to ensure all of DWA’s regional clients are serviced as effectively as possible, with ongoing regional communication ensuring the strongest possible local campaigns. I’m looking forward to working with our ANZ, Singapore, India and soon to be China teams,” said Hollebone.

“At DWA we pride ourselves on putting the regional needs of our clients first, so it made perfect business sense for me to relocate to the heart of region, Singapore. Over the coming months we will be focusing on further growing the regional team as well as developing the services and programs we are delivering to our clients,” said Massey .

“We have developed a fantastic business in Singapore with innovative and integrated go-to-market strategies and I am excited about taking this to the next level. China will be our next key focus with the our media insight team focused on developing campaigns that leverage global understanding with a local touch,” he added.