Tablets and smartphones top Singaporean shopping lists this holiday season

Holiday online sales form 20% of all local online sales.

Traditional brick-and-mortar shops might well be fighting a losing battle against online retailers this holiday season. Singaporean shoppers are turning to their mobile devices for their holiday shopping needs, the latest Adobe Digital Index Holiday Shopping Prediction revealed today.

The holiday season (comprising November and December) is expected to account for 20 percent of annual online sales, showing how vital the Christmas spending spree has become for retailers moving into e-commerce, a market forecast to reach S$4.4 billion in 2015 in Singapore, four times its value in 2010.

Online sales in Singapore are predicted to peak on December 8 as shoppers hunt down the best deals and place their orders in time for delivery before Christmas.

The analysis also predicted that nine percent of online shopping transactions will be conducted through tablets, but smartphones are poised to take over as the preferred mobile shopping device as they have risen to account for eight percent of transactions.

Tablets and smartphones are predicted to play a key role in the plans of Singapore shoppers and the devices are expected to account for 17 percent of all online sales between now and Christmas.