SPH equips all websites with digital analytics

Taps AT Internet to provide solutions.

Singapore Press Holdings (SPH) announced that it has chosen AT Internet, a major player in the field of Web Analytics and Online Intelligence, to provide digital analytics solutions for all its websites.

With this partnership, AT Internet will provide qualitative and quantitative data to help SPH drive continual improvement for its users' online and mobile experience in digital media.

Mr Geoff Tan, Senior Vice President & Head, Strategic Marketing, SPH, said: “Over the years, digital consumption patterns across devices and platforms have drastically changed with the growing emphasis on mobile and social media platforms. To align ourselves with such changes, SPH sourced for the most suitable digital analytics solution available in the market to up our engagement of online consumers, grow brand loyalty and build new revenues.”

Mr Jean-Baptiste Roux, VP Sales of AT Internet, said: “Our experience in managing international projects combined with our powerful, high security, customisable and innovative platform convinced SPH to work with AT Internet. Our local consulting teams are already very excited to work hand in hand with the SPH teams in implementing our solutions.”

SPH publishes 19 newspaper titles and 100 magazine titles in Singapore and the region, covering a broad range of interests from lifestyle to information technology.

The Internet editions of SPH newspapers enjoy over 300 million page views with 20 million unique visitors every month, the company said.

Apart from AsiaOne, SPH’s online and new media initiatives include ST701, an online marketplace for jobs (STJobs), property (STProperty), cars (STCars) and general classifieds (STClassifieds); Stomp, omy.sg and The Straits Times RazorTV.

SPH has also launched a range of Android and iOS applications on tablets and smartphones for various publications including The Straits Times, Lianhe Zaobao, The Business Times, Lianhe Wanbao and more.