News

Information Technology

Arianna Danganan

, Singapore

Published:

5 years ago

Retail startup Trax buys US rewards app Shopkick

The app lets shoppers earn rewards by browsing online offers and scanning product barcodes.

Singapore-based retail startup Trax is adding a customer-tracking service to its portfolio of retail technologies after it announced plans to acquire US rewards app Shopkick, a report by Bloomberg revealed.

California-based Shopkick lets shoppers earn rewards and gift cards by browsing online offers, watching videos, walking into stores or scanning product barcodes on shelves. Trax didn’t disclose how much it’s paying but seller SK Telecom Co. acquired the Californian outfit for US$200m in 2014, The Wall Street Journal reported.

The transaction comes as Trax finalises a deal to raise US$100m at a pre-money valuation of about US$1.1b. The round was aimed at financing acquisitions, including of LenzTech Co., a Beijing computer vision startup it recently purchased.

The Singapore startup plans an initial public offering in 18 to 24 months and is in talks with Singapore Exchange (SGX) for a potential dual listing after the local bourse approached the company, CEO Joel Bar-El said in an interview.

Read the full report here.

Also Read

ValueMax Group hit by malware attack

Singapore emerges as world’s 2nd most expensive data centre market

Since you're here...

...there are many ways you can work with us to advertise your company and connect to your customers. Our team can help you dight and create an advertising campaign, in print and digital, on this website and in print magazine.

We can also organize a real life or digital event for you and find thought leader speakers as well as industry leaders, who could be your potential partners, to join the event. We also run some awards programmes which give you an opportunity to be recognized for your achievements during the year and you can join this as a participant or a sponsor.

Let us help you drive your business forward with a good partnership!

I want to download the media kit

Top News

Lorem Ipsum text in year 2025

Contrary to popular belief, Lorem Ipsum is not simply random text. It has roots in a piece of classical Latin literature from 45 BC, making it over 2000 years old.

Agribusiness

Lorem Ipsum is simply dummy text of the printing and typesetting industry.

Contrary to popular belief, Lorem Ipsum is not simply random text. It has roots in a piece of classical Latin literature from 45 BC, making it over 2000 years old. Richard McClintock, a Latin professor at Hampden-Sydney College in Virginia, looked up one of the more obscure Latin words, consectetur, from a Lorem Ipsum passage, and going through the cites of the word in classical literature, discovered the undoubtable source. Lorem Ipsum comes from sections 1.10.32 and 1.10.33 of "de Finibus Bonorum et Malorum" (The Extremes of Good and Evil) by Cicero, written in 45 BC. This book is a treatise on the theory of ethics, very popular during the Renaissance. The first line of Lorem Ipsum, "Lorem ipsum dolor sit amet..", comes from a line in section 1.10.32.

Agribusiness

Secondhand furniture gains traction as Singaporeans embrace circular economy practices

Singaporeans saved 21,970 tonnes of carbon emissions by purchasing secondhand furniture.

Healthcare

Institution of Engineers sets up new board to promote faster chartership registration

The board will also promote upskilling for engineering professionals.

Building & Engineering

Exclusives

Cropping Issue on Responsive one

Contrary to popular belief, Lorem Ipsum is not simply random text.

Agribusiness

Artificial Inteliigence Testing

Contrary to popular belief, Lorem Ipsum is not simply random text.

Agribusiness

Lorem Ipsum is simply dummy text of the printing and typesetting industry.

Agribusiness

Lorem Ipsum Singapore Business Review

The text to display in the title bar of a visitor's web browser when they view this page. This meta tag may also be used as the title of the page when a visitor bookmarks or favorites this page, or as the page title in a search engine result. It is common to append 'Singapore Business Review' to the end of this, so the site's name is automatically added. It is recommended that the title is no greater than 55 - 65 characters long, including spaces.The text to display in the title bar of a visitor's web browser when they view this page. This meta tag may also be used as the title of the page when a visitor bookmarks or favorites this page, or as the page title in a search engine result. It is common to append 'Singapore Business Review' to the end of this, so the site's name is automatically added. It is recommended that the title is no greater than 55 - 65 characters long, including spaces.

Agribusiness