P&G shells out US$100m for its digital innovation hub in Singapore

The centre is its first outside the US.

Procter & Gamble will be investing more than US$100m in Singapore as it sets up the E-Center, its first digital innovation centre outside the United States.

The investment, which will be in partnership with Singapore's Economic Development Board, will be pivotal to P&G's undertaking of end-to-end digital innovation across three core areas: Supply Chain Management, e-Analytics and e-Business.

In terms of supply chain management, the E-Center will focus on transforming P&G’s supply chain end-to-end, enabling greater accuracy, visibility and more efficient processes.

Meanwhile, the e-Business unit aims to translate digital strategies into scalable plans for the region, and to leverage new digital channels to innovate and improve business models. More so, the E-Center will also leverage predictive analytics and big data to optimise product distribution and marketing strategy.

With its launch, P&G will be training 40 employees to to take on digital-related roles in the said areas. It will also expand its partnerships with local Small and Medium Enterprises and start-ups to strengthen digital capabilities and co-develop digital solutions.