myFirst, Fu Yu target US kids' tech market with $15m deal

The startup will expand its presence from 4,000 to over 20,000 locations.

Tech startup myFirst Tech Holdings has secured a $15m contract with Mainboard-listed Fu Yu Corporation Limited for its kid-safe digital platform’s expansion in North America.

Following the contract signing, Fu Yu will start the mass production of the startup’s products, including watch phones, cameras, earbuds, 3D pens, and headphones.

The partnership enables myFirst to expand its presence in the region, tapping into major US retailers such as Walmart, Costco, and Best Buy.
With 46.6 million children under 12 in the US, the joint venture aims to address the rising demand for kid-friendly technology.

“We are globally available but the US is a big market and this partnership has given us the backing to be able to cater to this demand surge” G-Jay Yong, co-founder and CEO of myFirst, said.

“Parents in the US have been asking us when they could get onto our kids' tech ecosystem as they’re very concerned about their kids' safety online and also in the real world, so now we can assure them we are ready,” Yong added.