GrabAds launch Marketing Manager for SMEs

Merchants can tailor budgets and set who can see their campaigns.

Singapore superapp Grab’s advertising arm GrabAds has launched Marketing Manager, a web-based marketing platform that aims to enable small and medium-sized businesses to expand their marketing campaigns.

With Marketing Manager, merchants will be able to get a full view of their campaigns, tailor budgets, and get real-time detailed reports.

Merchants will now concurrently run campaigns for all their stories, and also schedule when their ads will run. They can now also cap on the number of times their ads can be shown to a user in a day.

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Merchants can also precisely configure which audience segments are targeted with their ads, whether by demographic, food choices, visits to places of interest, types of Grab services used , and more. 

A 2021 study by Tech for Good Institute found that eight in ten digitally enabled micro, small, and medium enterprises (MSMEs) in Southeast Asia were able to reach more customers through digital platforms.