Barco unveils new APAC HQ in Singapore

It features the company's new Experience Centre.

Belgium-based digital projection and imaging technology company Barco has cut the ribbon in its new Asia-Pacific headquarters in Greater Southern Waterfront, Singapore.

Aside from being furnished with video technology necessary to conform to the new normal of hybrid working, the new office debuts the company’s new Experience Centre — a centre highlighting Barco’s most recent audio-visual and collaboration solutions in “full interactivity”.

According to a media release, plans to rework demonstration centres into Barco Experience Centres worldwide are underway.

“The Experience Centre gives visitors a unique insight into all of Barco’s solutions and technological innovations, across markets and industries, [including] visualisation solutions ranging from LED Displays and LCD videowalls, to video collaboration tools and image processors,” Barco said.

Barco’s new facilities in the new office adhere to the "Bring Your Own Meeting trend" which means employees can utilise the audio and video tools available in the huddle spaces; it also acts as a showroom for both visitors and customers.

“Barco [has] always been committed to enabling bright outcomes for our customers. We're excited at the launch of our new facilities and we believe they will help organisations adapt to the new environment of hybrid meetings and workplaces," said Olivier Croly, Barco's senior vice president for APAC.