LG appoints James Park as SEA representative

James Park is appointed as President for Southeast Asia Region Representative, and Managing Director of LG Electronics Singapore.

According to LG, Mr. Park succeeds Mr. Jeff Chef who has been appointed the Managing Director of LG Electronics in Thailand.

Based in Singapore, Mr. Park is responsible for the strategic development and execution of LG’s business and regional expansion strategies, including marketing, branding and go-to-market strategy deployment as well as operational efficiency planning across all of the LG’s organisations in Southeast Asia and Oceania. He is also tasked with spearheading the company’s sales and distribution growth, marketing, and operations in Singapore.

Prior to his current appointment, Mr. Park was President of LG Electronics Chile. He was instrumental in the successful reorganization of the subsidiary into a marketing-oriented organization and one that recognizes the importance of local talent. He also improved market share of the brand across the various business units.

“I am very excited to be leading one of the most important and dynamic regions in LG,” said Mr. Park. “I appreciate the great responsibility and look forward to leveraging my experiences to strengthen LG’s presence and branding in Southeast Asian market and Singapore, as well as establishing LG as the recognized market leader in the consumer electronics industry.”