iProperty.com 
Singapore
 achieves 
record growth
 in 

key 
metrics


Registered
 
74%
 increase 
in
 advertisers,

 102% 
in 
generated 
leads 
and 
102%
 
in 
weekly 
unique 
visitors.



iProperty.com
 Singapore 
(www.iProperty.com.sg) 
blazes
 ahead
 into
 the second
 half 
of 
the 
year 
with 
record-breaking
 growth 
in 
all 
key 
metrics
 –
 unique 
visitors, 
agent advertisers 
and 
generated 
leads. 
These
 strong
 results 
highlight 
the 
company’s 
resolve 
to 
build 
on 
its market 
leading 
position 
following
 the
 acquisition
 of 
Singapore’s
 third
 largest
 property 
website, 
SG-House.com 
on 29 
June 
2010.



The 
company
 will 
continue 
its
 focus
 on 
exceeding 
the
 expectations
 of
 both 
its 
agent 
advertisers 
and website 
visitors 
by 
focusing relentlessly 
on
 providing 
innovative 
products, 
excellent customer
 service, 
and 
a
 holistic 
approach 
to 
online 
property 
search 
and marketing, according to an iProperty Singapore announcement.



Record
 Unique 
Visitors:
 Record 
growth 
of 
102%
 in 
weekly 
unique visitors


iProperty.com 
Singapore 
has 
experienced 
a 
102% 
increase 
in 
weekly 
unique 
visitors 
since 
January 2010.
 This 
has 
been
 attributed
 to
 marked
 growth
 to
 its 
strategic 
partnerships
 with 
MSN, PropertyZone.sg
 and
 StreetSine; 
its
 aggressive 
marketing 
both 
online 
and 
in 
out‐of‐home 
media; 
and
 only 
very 
recently,
 its 
acquisition 
of SG‐House.com.


Record
 Agent 
Advertisers:
 74%
 growth
 since 
January 
2010


The 
company 
made
 history
 with
 new
 property 
agent 
sign‐ups
 in 
June, propelling 
an 
astronomical 
74% 
growth
 in
 its
 agent 
advertisers 
since 
January 
2010. 
This
 increase
 contributed 
more
 than 
50% 
of new 
agent
 sign‐ups 
to 
the 
Group’s 
milestone
 increase 
in 
the 
past 
month.



Mr 
Shaun
 Di 
Gregorio,
Chief
 Executive 
Officer 
of 
the
 iProperty.com
 Group 
said, 
“Real
 estate 
agencies and
 property 
agents 
are 
becoming 
more
 aware 
of
 iProperty.com.sg 
as
 the 
best 
place 
to
 generate leads.
 They 
recognize 
the 
benefits 
they’ll
 get
 from 
utilizing 
our 
portfolio 
of
 products
 and
 services which
 now
 includes
 SG‐House.com. 
And
 as 
we
 continue
 to
 focus
 on 
our 
products 
and 
our 
service, more 
and 
more
agents 
are 
choosing 
us 
as 
their
 preferred
 online 
marketing 
partner.”


Record 
Leads 
Generated: 
102%
 growth
 since
 January 
2010



Following 
the
 acquisition 
of 
SG‐House.com
 in 
June, 
generated
 leads 
on 
iProperty.com
 Singapore have
 increased
 by 
an 
astounding 
102%
 since January 
2010.
 This 
more
 than
 doubled 
growth 
indicates that 
property buyers
 are
 increasingly 
using
 iProperty.com.sg, 
making enquiries
 and 
taking 
action when
 searching 
for 
property 
in 
Singapore.



Added 
Mr 
Di
 Gregorio,
 “As
 more 
buyers 
turn 
to 
iProperty.com
 for 
their 
home 
search,
 more 
and more
 property 
agents
 are 
harnessing 
the 
strengths 
of 
our 
popular 
websites.
 The 
number 
of 
property 
listings 
on 
our
 site 
has 
more 
than 
doubled
 since 
January.
 This snowballs 
into
 even 
more 
unique visitors
 viewing
 more 
property listings 
and transforming
 into
 qualified 
leads 
for 
our 
agent customers.”



“In
 the
 second 
half
 of
 the 
year,
 we
 will 
continue 
to
 focus 
on 
growing
 our 
leadership 
position
 in
 Singapore.
 There
 is
 no 
finish 
line
 to innovation, 
and 
I’m 
confident
 that
 our
 team
 will 
be 
unfaltering 
in
 our
 quest 
to
 push 
boundaries 
for
 both 
our 
agent
 customers
 and
 website
 visitors,”
 Mr
 Di 
Gregorio concluded.