Foolproof expands to Asia with Singapore purchase

Experience design firm acquires Singapore-based One to One Global in regional push.

In a release, UK-based experience design agency Foolproof announced it has acquired One to One Global Pte. Ltd. a long established Singapore based user experience agency. The acquisition underpins Foolproof’s growth ambitions in Asia and establishes an operational hub for the region.

“This is a really exciting time for the user experience market in Singapore and Asia as a whole. Businesses are increasingly turning to user experience as a means of gaining competitive advantage. By adding a local team in Asia, Foolproof acquires valuable knowledge, experience and an appreciation for regional nuances, all of which are essential for optimising user experiences in local markets," said Peter Ballard, Co-Founder of Foolproof.

Foolproof said that over the past eight years the Singapore team, led by Evelyn Lee, has worked with leading brands such as PayPal, Shell, Skype, Nokia, StarHub, and Institute for InfoComm Research. Evelyn will remain a director of the company, which will be known as Foolproof (sg) Pte. Ltd., and for which the company has ambitious growth plans.

“This is great news, both for our teams and for our clients. Foolproof shares our philosophy and values, including the paramount importance of involving customers throughout the digital design process. Becoming part of Foolproof means we’re now well placed to grow the business significantly, both in Singapore and across the rest of Asia," said Ms. Lee.

Foolproof is one of the world’s leading specialist experience design agencies and already works extensively with clients across Asia, including HSBC, Lloyds TSB, RS Components, and Bodog.