EDBI invests in Vobile's expansion in Asia Pacific

EDBI helps leading provider of video content identification and management products and services accelerate its growth.

Vobile on Monday announced its plan to expand operations in Asia Pacific by establishing its regional headquarters in Singapore. EDBI, an investment firm headquartered in Singapore with worldwide presence, has made a strategic investment in Vobile to help accelerate its growth plan, according to a Vobile report.

Vobile VDNA® technology is recognised as the gold standard in online video content identification services. Vobile content identification services have been widely deployed by major Hollywood studios, television networks, cable programmers and sport leagues. The ability to accurately identify and automatically track digital content usage online will help rights holders unlock the huge revenue potential on emerging new media platforms, such as Apple iPad or online video streaming sites.

"The pervasiveness of digital media content requires scalable and cost-effective solutions to protect and enforce copyright. This is particularly true in Asia. Through Vobile, EDBI will strengthen the digital media content ecosystem and allow content developers to reap the full economic benefits of the contents they have created, thus ensuring a vibrant digital media industry in Singapore," said Chu Swee-Yeok, CEO of EDBI. "We look forward to working closely with Vobile in expanding its Asian footprint using Singapore as its headquarters, and in growing new capabilities in digital media sector."

"We have made solid progress recently in Japan market as a result of our partnership with Sony PCL. Asia Pacific holds great potential in digital media distribution and consumption because of its advanced broadband and wireless infrastructure and vast population. Many of our customers have their Asia Pacific headquarters in Singapore," said Yangbin Wang, CEO of Vobile. "We are pleased to have EDBI as our new strategic investor and partner. With strong local support, I am confident that our future growth in the region will exceed our plan."