Local startup to launch a cross platform app for managing temporary personal data

It’s coming your way middle of 2013.

AppFusion is a client servicing development business where clients contact them to develop web and mobile apps.

According to founder Ben Dunn, the clients they work with tend to be other small team startups who are strong in domain experience but lack the development resources to get their product developed.

Dunn said that it first major product launch, Snipe - snipetheapp.com, will occur in the middle of 2013 and will be a cross platform app for managing snippets of information, lists and other temporary personal data across all your devices.

AppFusion is entirely self-funded at this point and the business began when the founder, Ben Dunn, decided to make a career change after spending 15 years in the financial markets.

“Revenue earned from the client servicing side of the business helps in funding our own ventures,” said Dunn.

AppFusion current total fund is S$150,000.

Dunn notes that at this stage, the company is not seeking outside investment, but were they to do so, it would be primarily strategic or to gain access to advice or other support for the products they are looking to launch.

Moving forward, Dunn said that the company will continue to grow the client servicing side of their business organically while continuing to develop and launch its own products.

“The first aspect of AppFusion’s business is focused on developing our own apps and web based products. On this front, our approach is to focus on building unique and high quality apps that solve real world problems we experience ourselves and for which there is no adequate solution already available. There are no real boundaries to the types of apps we will consider, the problem just needs to be big enough to justify trying to solve it,” he said.

Dunn said that client servicing development business is only the second aspect to AppFusion.

AppFusion is optimistic that the gold rush of app development in the last few years has meant that it continues to get tougher to dream up genuinely unique product ideas in unchallenged areas.

“That said, many product spaces have been saturated with poor solutions that leave plenty of room for innovative new ideas that challenge the status quo,” he said.

Asked what makes the company unique to many other startups, Dunn pointed to the culture and work environment at AppFusion. “All staff work on an equal footing when it comes to all aspects of developing products. There is no distinction between project managers, developers and analysts and all staff are required to play all of these roles interchangeably.” Dunn said that while it is difficult to find people who are capable and willing to work in this way, for those that can, it can be a ‘very liberating’ and ‘empowering’ experience. It also removes many of the frictions that occur in larger more structured teams, he said.