Which skills are in demand in Singapore's digital economy?

E-commerce management, automation, and AI applications were seen as priority skills.

A number of tech-lite and tech-heavy job roles have gained significant demand as Singapore's digital economy is expected to reach US$30b by 2025,  driven by e-commerce and digital finance services

Tech-lite job roles, such as marketing executives, data analysts and sales executives, are amongst the skills with high demand growth and high transferability as this skills enable businesses to respond quickly to market changes and customer needs.

For tech-heavy job roles, such as software engineers, data engineers and DevOps engineers, skills such as Software Design, Programming and Coding, and Big Data Analytics are becoming increasingly crucial. These skills see steady demand growth and high transferability for businesses to leverage data and technology to deliver personalised and relevant customer experiences. 

Benjamin Mah, Co-Chairman of SGTech Talent committee stated that small and medium Enterprises (SMEs) in Singapore are starting to embrace generative AI technologies to improve operations.

“Customer service managers use generative AI to automate responses, enhance customer interaction, and reduce the time to resolve customer issues,” he added.

Meanwhile, Network Configuration and IT Asset management have plateaued in demand within several job roles.