News

HR & Education

Staff Reporter

, Singapore

Published:

5 months ago

121 views

Photo by Soundtrap on Unsplash

Singaporeans mainly tune into podcasts for education, entertainment: survey

Daily podcast listeners were 67% more likely to be listeners of daily broadcast radio.

Nearly a third (28%) of podcast listeners in Singapore preferred educational content, making it the most popular category in the city-state, according to a survey by On Device.

The report revealed that more than half (55%) of Singaporeans listened to podcasts monthly, averaging 1.8 hours of daily listening time, peaking between 10:00 PM and midnight.

After educational content, other popular podcast genres were humour and comedy (37%), chat and conversational (26%), true crime (24%) and news (23%).

Politics (16%), science (14%), fiction (12%), fashion (11%) and arts (8%) were the least popular.

Majority of the respondents said they listen to podcasts for entertainment (58%) and during commute (34%).

Two-thirds preferred free ad-supported services, while the rest tolerated ads for free content even as many feel there is excessive ad clutter.

Mobile phones were the device of choice for 81% of listeners, preferring YouTube and Spotify as their go-to platforms.

The report surveyed 804 Singaporeans.

Also Read

MoM underscores tripartite efforts to safeguard workers following Dyson layoffs

SUSS, Think Education launch Success Academy in Mumbai

Since you're here...

...there are many ways you can work with us to advertise your company and connect to your customers. Our team can help you dight and create an advertising campaign, in print and digital, on this website and in print magazine.

We can also organize a real life or digital event for you and find thought leader speakers as well as industry leaders, who could be your potential partners, to join the event. We also run some awards programmes which give you an opportunity to be recognized for your achievements during the year and you can join this as a participant or a sponsor.

Let us help you drive your business forward with a good partnership!

I want to download the media kit

Top News

Lorem Ipsum text in year 2025

Contrary to popular belief, Lorem Ipsum is not simply random text. It has roots in a piece of classical Latin literature from 45 BC, making it over 2000 years old.

Agribusiness

Lorem Ipsum is simply dummy text of the printing and typesetting industry.

Contrary to popular belief, Lorem Ipsum is not simply random text. It has roots in a piece of classical Latin literature from 45 BC, making it over 2000 years old. Richard McClintock, a Latin professor at Hampden-Sydney College in Virginia, looked up one of the more obscure Latin words, consectetur, from a Lorem Ipsum passage, and going through the cites of the word in classical literature, discovered the undoubtable source. Lorem Ipsum comes from sections 1.10.32 and 1.10.33 of "de Finibus Bonorum et Malorum" (The Extremes of Good and Evil) by Cicero, written in 45 BC. This book is a treatise on the theory of ethics, very popular during the Renaissance. The first line of Lorem Ipsum, "Lorem ipsum dolor sit amet..", comes from a line in section 1.10.32.

Agribusiness

Secondhand furniture gains traction as Singaporeans embrace circular economy practices

Singaporeans saved 21,970 tonnes of carbon emissions by purchasing secondhand furniture.

Healthcare

Institution of Engineers sets up new board to promote faster chartership registration

The board will also promote upskilling for engineering professionals.

Building & Engineering

Exclusives

Cropping Issue on Responsive one

Contrary to popular belief, Lorem Ipsum is not simply random text.

Agribusiness

Artificial Inteliigence Testing

Contrary to popular belief, Lorem Ipsum is not simply random text.

Agribusiness

Lorem Ipsum is simply dummy text of the printing and typesetting industry.

Agribusiness

Lorem Ipsum Singapore Business Review

The text to display in the title bar of a visitor's web browser when they view this page. This meta tag may also be used as the title of the page when a visitor bookmarks or favorites this page, or as the page title in a search engine result. It is common to append 'Singapore Business Review' to the end of this, so the site's name is automatically added. It is recommended that the title is no greater than 55 - 65 characters long, including spaces.The text to display in the title bar of a visitor's web browser when they view this page. This meta tag may also be used as the title of the page when a visitor bookmarks or favorites this page, or as the page title in a search engine result. It is common to append 'Singapore Business Review' to the end of this, so the site's name is automatically added. It is recommended that the title is no greater than 55 - 65 characters long, including spaces.

Agribusiness