Consumers call on brands to practice 'regenerative sustainability'

Brands that don’t communicate about sustainability aren’t sustainable, says 54% of consumers.

Eight in 10 consumers in Singapore said it is time to move past traditional sustainability and start regenerative sustainability.

According to Human8’s What Matters 2024 report, traditional sustainability focuses primarily on environmental considerations, whilst regenerative sustainability or regeneration extends beyond the planet, encompassing people and communities.

This is likely why 54% of consumers don't consider brands that don’t communicate about sustainability as sustainable.

Consumers (87%) said brands must provide more information about sustainability efforts.

Consumers (87%) also believe that brands need to take responsibility to help safeguard the future of the planet.