Mandarin Orchard Singapore appoints Jennifer Chin as Senior Business Development Director

Jennifer Chin will oversee the Sales and Marketing division and work hand in hand with Revenue Management to optimise yield opportunities at Mandarin Orchard.

Jennifer began her hospitality career at the former Habour View Dai-Ichi in 1990 where her unwavering pursuit of sales and focus in building client relationships saw her rise through the ranks and become Assistant Director of Sales in 1997, according to Mandarin Orchard Singapore. At the Marina Mandarin, Jennifer played a key role in formulating and implementing sales strategies to realign the hotel’s corporate market segment. As Director of Sales and Marketing at Crown Hotel at Orchard, she successfully repositioned the hotel’s business mix through effective sales and pricing tactics between 2005 and 2006.

Prior to joining the Mandarin Orchard, Jennifer was the Director of Sales and Marketing at Grand Copthorne Waterfront Hotel where she was responsible for room sales, reservations and banquet sales and delivered stellar results, comprising 70% of the hotel’s total revenue. During her tenure, Jennifer also introduced the incentive scheme for room reservations to reward and retain outstanding staff.

Mr John Sartain, Mandarin Orchard’s General Manager is delighted to have Jennifer joining the team. Says Mr Sartain, ‘Business outlook is poised to be exciting this year and with Jennifer’s well-founded experience and expertise, we strongly believe she will be able to synergise all sales efforts and bring the business to greater heights at Mandarin Orchard Singapore.’