STB signs a three-way deal with SIA and Changi Airport

The three entities will jointly invest $33.75m.

The Singapore Tourism Board has signed a new joint-agreement with Changi Airport Group and Singapore Airlines to promote inbound travel.

Under the partnership, the three entities will jointly invest $33.75m, the highest-ever amount to promote Singapore as an attractive stopover and twinning destination.

The efforts will focus on promoting Singapore as a stopover or twinning destination for travellers from across the globe. This augments the previous approach of only targetting travellers from specific long-haul markets such as the USA and Europe.

Another key focus is the expanding of marketing program to attract business and MICE visitors.

The new deal will also refresh the Free Singapore Tour (FST), which provides transfer passengers with a “free taste of Singapore’s offerings”. According to a joint release by Changi, SIA, and STB, the Free Singapore Tour has been well-received, pulling in 59,000 passengers last year, up 8% from the previous year. As of April 2017, it was rated as one of the top ten tours on popular travel website TripAdvisor’s “Top Tours in Singapore”