STB, Klook seek to put SG as leading destination for SEA travellers

The partnership will boost travel recovery across the region.

Singapore Tourism Board (STB) and Klook, a leading e-commerce platform, launched a partnership to boost tourism in Southeast Asia (SEA) as well as promote Singapore as a leading destination.

This partnership, which began last month, stemmed from a collaboration deal signed in 2020 and includes a marketing campaign that focuses on travellers from SEA markets.

As border reopening continues, John Gregory Conceicao, executive director of Southeast Asia at STB, said they will continue to work with Klook and other travel platforms to discover new trends and review Singapore’s travel strategies.

Data from the press release showed that bookings on Klook for Singapore from SEA nations grew two to three times, on a monthly basis, in the first half of 2022.