STB to boost MICE recovery with 3 new partnerships

Amongst STB's new partners is the Italian Exhibition Group.

The Singapore Tourism Board (STB) has joined hands with key Meetings, Incentives, Conferences and Exhibitions (MICE) players to grow the industry in the Lion City.

The first Memorandum of Understanding (MoU) was signed with six tradeshow organisers namely Informa Markets, Constellar Venues, PICO World (Singapore), Cityneon Holdings, Kingsmen Exhibits and the Singapore Association of Convention & Exhibition Organisers & Suppliers (SACEOS).

Under the MoU, the seven parties known as the Global MICE Sustainability Alliance will work together to meet the growing demand for sustainable business travel by reducing waste and the carbon footprint of exhibitions.

"The alliance will explore new solutions for green events and leverage its global expertise in sustainable event planning to ensure that these will adhere to local MICE sustainability standards that are currently being developed," the STB said.

"It will also focus on industry education to increase awareness and adoption of green practices," the STB added.

STB also forged a three-year partnership with the Italian Exhibition Group (IEG) to expand the organiser's businesses in Southeast Asia.

As part of the partnership, IEG will establish its Southeast Asia regional headquarters in Singapore by the end of 2023.

IEG will also acquire two trade shows from the Conference & Exhibition Management Services (CEMS) – The Singapore International Jewellery Expo (SIJE), and Café Asia, Sweets & Bakes Asia and Restaurant Asia.

STB's third MoU was with the global event organiser, Comexposium. Under the three-year partnership, Comexposium will invest in Singapore by growing existing shows such as Milipol Asia-Pacific, Asia-Pacific’s largest homeland security event.

Comexposium will also launch two anchor events – SILMO Singapore, an eyewear and lifestyle tradeshow held from 12  to 14 April 2023; and Vinexpo Asia, a wine and spirits exhibition held from 23  to 25 May 2023. Both events are linked to established brands in Paris.