Singapore Tourism Board, Trip.com extends partnership for 3 years

The parties will collaborate to boost inbound travel to Singapore.

Trip.com and the Singapore Tourism Board inked a Memorandum of Understanding (MoU) at the Global Partner Summit held at Resorts World Convention Centre, extending their partnership for three more years.

Under the MoU, the parties will expand collaboration and create campaigns to boost inbound travel to Singapore and promote more tours and experiences in Singapore. 

Trip.com Group will also further promote Singapore’s MICE offerings and explore digital innovations that enhance visitors' experience in Singapore.

The two parties will launch marketing campaigns in China, Hong Kong, Malaysia, Thailand, and Korea and promote activities in Singapore, including new products and custom itineraries.

Chinese tourists visiting Singapore have continuously increased, following the resumption of China-outbound tourism in February. 

Singapore was in the top five most popular international destinations for mainland Chinese travellers.

“We will utilise our strengths, including content marketing, AI, and innovation, to further strengthen Singapore’s position as a destination of choice,” Ms Jane Sun, CEO of Trip.com Group, said.