Singapore Tourism Board and Agoda renew pact to boost city tourism

Local attractions will offer discounts and perks on Agoda as part of the partnership.

Through a memorandum of understanding (MOU), the Singapore Tourism Board (STB) and Agoda renewed their partnership to promote Singapore as a premier destination in Southeast Asia through the "Reason to Travel" campaign.

The strategic partnership enhances the travel experience in Singapore by introducing visitors to the city's array of attractions and activities.

Under the MOU, Agoda and STB will pool their marketing resources to enhance travel experiences, boosting Singapore’s global appeal as a must-visit destination.

The partnership between Agoda and STB, established in 2022, has attracted visitors to Singapore with diverse and affordable accommodation options.

In the first phase of the partnership, local Singaporean brands and attractions like Bee Cheng Hiang, Gardens by the Bay, Jewel Changi Airport, PAZZION, and Sentosa Development Corporation will provide exclusive perks and discounts on the Agoda platform.

The partners will also roll out co-branded marketing and targeted digital campaigns to attract visitors, stimulate spending, and promote return visits.