Singapore minister, STB welcome Google Travel Insights services

Travel Insights with Google can be used to better understand travel demand.

Minister for national development Desmond Lee and the Singapore Tourism Board (STB) have expressed hope for the travel industry’s recovery as they welcome the newly launched Travel Insights with Google in Singapore.

Travel Insights with Google is a website which industries can use to better understand travel demand. It is built around three tools, including the Destination Insights tool which gives information on top sources of demand for a destination, helping businesses map out possible resumption of travel on specific routes.

Also included in Travel Insights with Google’s tools are the Hotel Insights that provides small and medium businesses with insights about demand for hotel bookings from Google searches, and the Travel Analytics Centre that enables organizations to combine their own Google account data with broader Google demand data and insights.

Lee points out that travel remains an essential industry for Singapore.

“As we look towards reopening our borders safely, we hope that Google’s Destination Insights will provide valuable insights into people’s travel aspirations to facilitate data-driven decisions as we work together to welcome the world to our shores again,” he said.

Meanwhile, STB assistant chief executive Lynette Pang says she is heartened that industry players like Google have created solutions to support the tourism sector.

“We hope that this will empower more data-driven business decisions and fuel innovation, so as to enable businesses to reimagine their offerings and emerge stronger,” Pang noted.