Mastercard, Singapore Tourism Board to boost country's tourism offerings

They will co-creat digital initiatives for seamless travel and e-commerce.

Mastercard and the Singapore Tourism Board (STB) have partnered for the former’s City Possible programme, with the STB becoming the first national tourism organisation to join the initiative, according to a joint statement.

The two parties will reportedly collaborate to address pitfalls faced by the Lion City’s tourism sector. Through the partnership, a range of solutions will be explored to help the sector transform their businesses, pivot to new audiences, and prepare for the gradual return of international visitors.

The partnership will commence with co-creating digital initiatives for seamless international travel and e-commerce, whilst enhancing customer experience.

Initiatives will include researching and developing ways to enhance STB’s Visit Singapore Pass (VSP) to provide more contactless ticketing and payments for tourism offerings. The City Possible programme would provide support for the joint technology development through deploying talent and expertise from Mastercard’s Singapore-based Labs team.

The partners will also share data insights and collaborate in using the insights for business planning in the tourism industry, such as information on spending patterns and trends.

Lastly, Mastercard and STB will work together on joint marketing and advertising campaigns that will drive visitorship to Singapore’s tourism offerings.