Klook, STB invest over $2m to promote Singapore tourism

They will roll out a new marketing campaign on 15 November.

Klook and the Singapore Tourism Board (STB) have jointly invested over $2m in marketing initiatives to drive inbound tourism to Singapore.

Singapore’s tourism industry has seen continued recovery, with more than 11 million visitor arrivals as of 31 October.

The investment rides on the momentum of the parties' two-year memorandum of cooperation (MOC) signed in April 2023.

Klook and STB will launch a marketing campaign focused on digital content through Klook’s network of Klook Kreators on 15 November.

By using its Kreator channel to create authentic content, Klook plans to leverage social media exposure to connect travellers to Singapore experiences. 

According to Klook’s Travel Pulse survey, 97% of millennials and Gen Z travellers in Southeast Asia use social media to find travel inspiration and recommendations for their holidays.

The same survey found that one in three millennial and Gen Z travellers in Southeast Asia are looking to travel to Singapore.

The survey also showed that 87% of travellers in Southeast Asia are willing to spend on unique experiences during holidays.

Klook has recently revamped its Singapore events scene with theatrical musicals, concerts, Tour de France Prudential Singapore, Criterium, Jumptopia, ZoukOut, and Singapore Comic Con.