Frasers Hospitality ramps up overseas expansion

The company looks to open 20 more locations over the next four years.

Frasers Hospitality is ramping up its presence overseas in a bid to cement its role as a major player in the long-stay lodging segment.

The hospitality arm of Frasers Property forged a series of partnerships with capital partners and third-party hotel operators to propel its growth abroad over the past 18 months, including the launch of its first-ever YOTEL-branded location in Japan. 

The company also opened three new locations in Bahrain, Chengdu and Shanghai in the first half of the year: the 63-unit Fraser Suites Al Liwan Bahrai, 210-room Fraser Place Wujiaochang Shanghai, and the 238-key Fraser Place Chengdu. 

On 1 July, Modena by Fraser Nansha Guangzhou also commenced operations to offer 150 furnished studios within Guangzhou’s Unipark Nansha.

The string of collaborations and openings came about a year after Frasers Hospitality made its entry into the premium rental apartment segments in China and Japan where it acquired its maiden properties for a sum of $170m.

Last month, Frasers Hospitality announced its Taiwan debut with Fraser Residence Taipei, a premium serviced apartment development it looks to open in 2027.

The firm estimated that it will open 20 more locations over the next four years to ride the post-pandemic travel boom, including nine properties in China and Vietnam which will be ready for service in the next two years.

Frasers Hospitality’s North Asian portfolio comprises 3,400 keys across 16 properties in China, Japan, and South Korea.

“In response to growing demand across different hospitality segments, Frasers Hospitality has been evolving to reinforce our position as a partner of choice,” Eu Chin Fen, CEO of Frasers Hospitality, said in a 4 July statement. “Our recent partnership with YOTEL in Japan and joint ventures formed in China and Japan exemplify our ability to forge strong alliances with industry leaders.”