, Singapore

F1 race gets Singapore tourism back on track: Reuters

To help make up for a 30% drop in Chinese tourists this year.

The three-day event, including the night street race, clocks more than S$100m in tourism receipts and opens a window on the country for a global television audience.

A steady stream of Chinese high-rollers into Singapore's two casinos helped the tourism industry grow at a compound annual rate of 10 percent over the last three years.

Tourist arrivals dropped nearly 3 percent in the first half of this year - the first such decline since the casinos opened in 2010. Singapore is on pace to record the biggest drop in Chinese tourist arrivals since it landed a spot on the F1 circuit seven years ago.

China's corruption crackdown has hurt gaming in Singapore and Macau, both popular destinations for wealthy Chinese.

"This year, Singapore is certainly banking a bit more on the F1 event to come back into the limelight after weak tourism numbers in the first half," UOB economist Francis Tan said.

While the haul from the race itself represents a tiny portion of the expected 2014 tourism receipts of as much as S$24.6 billion, it marks an opportunity for Singapore to sell itself as a country that works hard and parties as hard.
"Every year, the race season in September brings about an influx of international tourists and media exposure for the country," said Cassandra Tan, an analyst with Euromonitor. "One of the impacts is the 'multiplier effect' for Singapore's economy, in tourism cents, retail value and publicity."

Combined VIP volume for Genting Singapore's Resorts World Sentosa and Las Vegas Sands' Marina Bay Sands fell 10 percent in the first half of this year, Macquarie Research estimated. China typically accounts for at least half of the VIP gamblers in Singapore.

View the full report here.
 

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