Club Med Singapore revenue soars by 15%

Record season attributed to success of all‐inclusive vacation concept even during recession.

Club Med Singapore recently closed the Winter 2010 season (Nov 2009 – Apr 2010) and is proud to report a strong performance in spite of a recession and strong competition – in the form of price cuts – for market share in the hospitality industry.

Mr Kenny Lim, General Manager of Club Med Singapore, attributes this success to the resort chain's unique proposition: "Our All‐Inclusive vacation concept resonated well and became even more relevant and sensible to consumers during the recession when Singaporeans became more careful with their discretionary spending. Together with our travel agent partners, we have done a good job in communicating the value proposition that a Club Med vacation experience offers, and as a result, attracted more first‐time customers to our resorts the happiness and freedom of Club Med holiday.

"This year, we are making exciting renewals in our resorts in the Maldives, Mauritius, and Hokkaido; as well as opening a brand new luxury ski resort in Yabuli, Harbin (China). Riding on even stronger relationships with our travel partners and with the economy recovering, we are looking at another optimistic season in the 2nd half of the year," enthused Mr Lim.

Here are some statistics of Club Med Singapore's performance:

1. Total revenue from room nights increased +15% over same period last year, making this season the best ever in terms of business volume in the Singapore market.
2. A strong growth of leisure travellers (FIT) with an increased +29%, which is moderated by difficult environment for corporate group market which registered a decreased 8%.
   
3. 17,600 people made bookings to Club Med resorts, which translates to an increased +22% over same period last year.
4. 62,200 room nights were sold, which translates to an increased +31% over same period last year.
5. 28% of our total business from Singapore was contributed by Travel Agent partners.
6. Contribution from our top 10 agents alone posted growth of +34% over same period last year.
7. There was a doubling of number of bookings to long haul 'Interzone' resorts (+94%), e.g. Cervinia in Italy and Val d'Isere in the French Alps.
8. Most popular destinations in order of ranking: Club Med Bintan, Club Med Cherating Beach (Kuantan), Club Med Bali, Club Med Phuket, and Club Med Sahoro (Hokkaido, Japan)