Ascott pioneers own private GDS chain code

The “AZ” code will provide travel agencies with immediate access to over 20,000 apartment units in the international network of the serviced residence company.

Ascott is the first global serviced residence firm to launch its own Global Distribution System Chain Code, which will take effect from December 1, 2010.

With Ascott’s new GDS code, travel management companies and travel agents will have immediate and convenient access to Ascott’s global inventory of over 20,000 operating apartment units in more than 160 properties in Asia Pacific, Europe and the Gulf region. The code will be available across four major GDS providers – Amadeus, Sabre, Worldspan and Galileo.

Mr Tony Soh, Chief Corporate Officer, The Ascott Limited, said: “As the world’s largest international serviced residence owner-operator, it is timely for Ascott to launch our unique GDS code. Our new ‘AZ’ code will make it more efficient for bookers at travel management companies and travel agents to access rates and availability of our properties. By making the booking process easier for our travel partners, thereby helping them to better serve their customers, we will further strengthen Ascott’s position as the serviced residence provider of choice among travel management companies and travel agents.”