Ascott launching 8 new lyf properties over next four years

The new properties are located in Singapore, Malaysia, Bali, Sydney, Tokyo, and Frankfurt.

Ascott is planning to launch eight new properties under its lyf brand across resort and city destinations such as Bali, Penang, Sydney, and Frankfurt.

In a press release, CapitaLand Investment’s lodging business unit announced eight new property signings. These eight new lyf properties will collectively account for 1,500 new units, Ascott said, and will open over the next four years.

The planned new properties are: lyf Bugis Singapore; lyf Brickfields Kuala Lumpur and lyf Georgetown Penang in Malaysia; lyf Canggu Bali in Indonesia; lyf on Sussex Sydney in Australia; lyf Shibuya Tokyo in Japan; lyf Frankfurt in Germany as well as an additional property in Shanghai, China. 

As of January 2024, the brand is present in 21 cities globally with over 5,500 units both operating and in the pipeline.

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Ascott and CLI Loding chief executive officer Kevin Goh said that there is “tremendous potential” to further scale the lyf brand across more hospitality asset classes, including a full-service hotel or resort.

“With more than 30 lyf properties both in operation and under development, Ascott will bring lyf to even more destinations in the year ahead, as we work towards our target of 150 properties with over 30,000 units by 2030,” Goh added.

Alongside the announcement of the eight properties, lyf has also appointed a managing lyf partner to lead and propel the next phase of development and growth in the brand. 

Adeline Phua has been named in the role, and is expected to direct the strategic growth of the lyf brand globally where she spearheads brand development and management, collaborations and partnerships for lyf. 

Phua has close to 20 years of global experience in hospitality strategy, planning, development, investment and asset management across Asia Pacific, Europe and the US.