, Singapore

STB seeks ideas for innovative marketing campaigns

It is launching a $1m initiative programme.

The Singapore Tourism Board is looking to support and amplify innovative destination marketing ideas with a $1m initiative, the Marketing Innovation Programme (MIP), as part of its Marketing Strategy 2020.

The programme seeks to amplify the reach of innovative marketing campaigns that also feature a great Singapore story and demonstrate potential to drive tourism outcomes for Singapore. Under this initiative, STB is calling for Singapore-based businesses from both travel and non-travel industries with innovative marketing campaign ideas to apply.

Successful applicants will each receive a dollar-for-dollar matching award of up to S$300,000 (excluding GST), which will go into amplifying the distribution of their marketing campaign.

Applicants will be evaluated by a panel comprising STB and industry representatives, against a set of evaluation criteria such as innovativeness, the potential to drive tourism outcomes and feasibility of the campaign.

Applications are due on August 31.
 

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Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum.
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