SIA, CAG, STB unveil $20m collaboration to boost flagging tourist numbers

It will focus on business and MICE travellers.

Singapore Airlines (SIA), Changi Airport Group (CAG) and Singapore Tourism Board (STB) have will jointly invest $20m to boost Singapore’s tourism market.

The deal, which is the largest collaboration to date between the three parties, will boost marketing investment for the business traveller and MICE (Meetings, Incentives, Conventions and Exhibitions) segments.

Here’s more from the release:

A key highlight is the introduction of the Singapor Singapore Stopover Premium package. This new product is the latest in the three partners’ ongoing efforts to curate distinctive experiences that allow travellers with different needs to better enjoy Singapore as a destination.

Targeted at both premium leisure and business travellers, the Singapore Stopover Premium package includes stays in selected five-star hotels with breakfast and Wi-Fi, priority hotel check-in services and private transfers, exclusive privileges such as spa discounts or shopping vouchers, and access to a variety of premium leisure experiences across the island.

Another feature of this partnership is the enhanced enhanced enhanced Free Singapore Tour Free Singapore Tour Free Singapore Tour, a perennially popular programme that brings transit passengers on a free guided tour of Singapore’s vibrant landscape, best heritage attractions and city skyline.

The recently refreshed programme boasts longer itineraries that now cover even more iconic sights, photo stops, additional tour timings across day and night, as well as the introduction of seasonal editions during festive periods, all aimed at providing a more in-depth experience of Singapore beyond Changi Airport.