Millennium & Copthorne Hotels roll out new central reservation system

Promises enhanced customer experience.

Millennium & Copthorne Hotels plc (M&C) M&C, a member of Hong Leong Group Singapore with a global portfolio of over 100 hotels, has selected and installed WindsurferCRS as its new central reservation system (CRS) to handle the majority of the c.10 million room nights it offers to guests around the world each year.

Designed and operated by Denver-based Sceptre Hospitality Resources (SHR), WindsurferCRS will be the proprietary booking channel for M&C’s global portfolio of over 100 hotels.

“WindsurferCRS is one of the most advanced central reservation systems in the hospitality industry. Its successful implementation will allow M&C to achieve its strategic objective of increasing direct sales, while allowing for an integrated approach to distribution,” said Nayan Peshkar, Vice President Revenue Management & E-commerce Europe for M&C.

“Our customers can expect an elevated experience with the intuitive shopping cart approach of our new Internet Booking Engine, enabling them to find the best rates and offers available across M&C’s portfolio. This is the start of a significant improvement in customer experience and we are grateful to SHR for their support in ensuring a smooth migration to the new system.”

WindsurferCRS also benefits customers through its direct connection with Travelport, as well as many Online Travel Agencies including Travelocity, Expedia, Booking.com, Orbitz, TripConnect, Hotelscan, Jetsetter, Roomkey, GHX, and Agoda. Additional benefits for M&C include effective integration with the full suite of revenue and property management systems.

Windsurfer was launched in 2009 and is continuously updated by SHR, which specializes in customer-focused hospitality technology. The system reflects fast-moving trends in both the hospitality industry and in electronic communications, including mobile devices and is ideally suited to a multi-brand environment such as M&C. It provides a seamless, tailored interface with client websites and immense flexibility in accommodating an almost unlimited range of e-commerce initiatives.