Frasers Hospitality expands to 80% occupancy by the end of 2012

Frasers will add 25 new properties and will manage a total of 64 properties across 37 cities over the next years.

The aggressive global expansion kicked off yesterday with the opening of Fraser Residence Orchard. Fraser's Chief Executive Officer, Mr Choe Peng Sum said, "We are embarking on our most ambitious expansion phase. Over the next 24 months we will add 4,300 serviced residences to our inventory".

More important than the physical expansion of properties and facilities, Mr Choea dded, “our eyes are on maintaining and growing our services and service standards around the world. Emulating other great brands, notably Singapore Airlines, our goal is to grow aggressively but in a measured manner so that we can uphold the Gold-Standard services that Frasers is known for. Our guests, mainly executives from Fortune 500 companies, demand greater efficiency and convenience, and more relaxation choices after office hours".

Frasers offers superbroadband Internet wherever available, Voice over Internet Protocol or VoIP communications, and even gourmet coffee machines in every serviced residence. Guests can also ask for customised services such as personal trainers, personal shoppers or chefs. Greater emphasis is also placed on staff training to ensure higher and consistent service levels worldwide.

The strong Frasers brand has resulted in 90 per cent occupancy across Frasers properties in Singapore. Even though Fraser Residence Orchard, its fourth property in Singapore, started operations only two months ago, it is enjoying 80 per cent occupancy stay market,” says Mr Choe

He also said, “With our continued investments through the lean times of global economic slowdown, Frasers is well positioned to ride this wave, especially with our Modena and Frasers brands catering to upcoming road warriors up through the ranks to top-level executives.”

At the opening of Fraser Residence Orchard, Mr Lee Hsien Yang, Chairman of Fraser and Neave, Limited, said, “It is a remarkable achievement that, in the space of 10 years, the Fraser brand has grown from 2 properties to 39 properties in 21 cities.”

At Mt Elizabeth Link, Fraser Residence Orchard sits at a prime locale, at the Orchard Road shopping belt and the prestigious Cairnhill residential area; adjacent to Paragon Shopping Centre and Mount Elizabeth Hospital. With 72 exclusive serviced residences ranging from one-bedroom to five-bedroom penthouses, Fraser Residence Orchard is designed as a sanctuary from the business bustle. It offers a quieter environment that is ideal for extended corporate stays. It was upgraded and refurbished at a cost of S$6.5 million to attain Frasers’ standards of comfort.