BIG Hotel opens in Middle Road

See what makes it so unique.

BIG Hotel, a locally-developed new hospitality brand, has opened its inaugural property on Middle Road. BIG Hotel is the first-of-its-kind as it is the first hotel in Singapore that is a large-scale renovation of an office building, said developer ERC Holdings.

Chairman of ERC Holdings, Andy Ong, has major development plans for the brand and aims to expand the BIG Hotel regionally. He says, “We are very excited about BIG Hotel entering the market and how it looks to provide travellers with a new option that is a hybrid of business, luxury and design-boutique type hotels. We’re confident about the brand and we have big plans to take it regional.”

"Targeted at the savvy, design-conscious traveller, BIG Hotel features a chic, Scandinavian-influenced interior that is comfortable, homely and stylish. On top of complimentary Wifi found in all of its 308 rooms, BIG Hotel also features a personal in-room tablet that is a first in Singapore. BIG Hotel has developed a software app that allows guests to control room temperature, TV and lighting whilst surfing the Internet and provides guests with island-wide 3G connectivity as well," said the company in a release.

"Located on the corner of Middle Road and Bencoolen Street, the hotel is within walking distance to Singapore’s historical district with attractions such as the National Museum and Singapore Arts Museum nearby. At the same time, it keeps close proximity to the central business district, popular shopping belt Orchard Road and cultural enclave, Little India, making it a perfect and convenient choice for both leisure and business travellers," it added.

As an opening special, BIG is opening its doors with a promotional rate of SGD 128 ++ for its Superior rooms category. Promo rates for the room come with complimentary Wifi, free movies on demand, in-room tablet as well as access to satellite radio and Internet-protocol television (IPTV), the company said.